We support craft work in Russia and don't focus on mass production. Each item is made with passionate: the shoulder landing is worked out, the loops on the jackets are hand-crafted, and the each seam is tested by several people in the team.

The word 'gentle' has many interpretations: soft, calm, light, noble, generous. This is about the character of the brand - she is an fragile and soft, but at the same time she holds her chin high and has an inner core. Our brand is about a woman, who is passionate what she makes and who combines feminine tenderness with inner strength.

We tried to reflect her character in the details of clothes: voluminous shoulders, pearl buttons, stand-up collars are combined with oversize silhouettes, complex shades and natural fabrics.